It is interesting observing what captures the public’s interest. I (Clare) was inundated with commercials for Trivago during the World Cup and the Winter Olympics. The commercial features a middle-aged man advertising the amazing features of Trivago (a travel website). I commented to Clive that I thought he was cool and much to my surprise he replied he thought he looked a little seedy. In the Globe and Mail today Sarah Hampson has a whole article on Tim Williams the Trivago Guy.Social media is buzzing about him with some saying he looks like he sleeps in his car (not good for a travel website) while others wonder about his small waist and beltless jeans. She notes that: “good or bad, Trivago Guy has people talking which is a measure of successful advertising campaigns.” Social media has catapulted Trivago Guy into fame.
In the Toronto Star today there was an article about another unlikely media “darling” the Spanish duo Los Del Rio who sang the embarrassingly corny song, Hey Macarena. “They hit the jackpot in colossal fashion with one of the most infamous songs of all time” that became a staple for “every single wedding, sporting event, bar mitzvah, and other large social gathering on the planet.” Why did this happen? (and without social media).
What is the appeal of Trivago Guy or two “decidedly unfashionable middle-aged gents” crooning? I am not sure but it sure is fun watching for the next hot “thing.” I think teachers could have a great time discussing with students who and what captures the public interest. It would be interesting to hear teenagers’ views on Trivago Guy!